{"id":39,"date":"2003-05-28T17:43:57","date_gmt":"2003-05-28T17:43:57","guid":{"rendered":"http:\/\/fiveforks.com\/jeb\/2003\/05\/roe\/"},"modified":"2003-05-28T17:43:57","modified_gmt":"2003-05-28T17:43:57","slug":"roe","status":"publish","type":"post","link":"https:\/\/www.fiveforks.com\/jeb\/2003\/05\/roe\/","title":{"rendered":"R.O.E."},"content":{"rendered":"

Market Timing<\/a> is way too complicated and no fun. Investing should be entertaining, not just about money. Whether you are buying a house and fixing it up, raising kids, starting a company, or owning shares, if it interests you then you are guaranteed a return on entertainment (ROE), even if you don’t get an ROI.<\/p>\n

It also means you get to know your investments over time and can be smarter than the market who doesn’t know the investment. (I’m smarter about kids than I’ve ever been!)<\/p>\n

My current strategy is to invest in known brands that fluctuate. I buy when they are artificially low (usually because of something in the news), and I know they can go up. I sell somewhere on the way up when I make 35% or more. I don’t worry about short or long term. I don’t try to get greedy and make more than 50% (anymore.)<\/p>\n

I only invest in companies that I continuously read about and preferably experience their products as a consumer. This has worked for me with Intuit, Apple, ETrade, and Dell. I hope it is going to work with Microsoft and Home Depot. It did not<\/i> work very well with 3COM who just melted down. I got out when the bad news stayed bad. I did not lose much because I only try to buy low.<\/p>\n

What I’m banking on is that these stocks have more volatility because they are well known brands who create a lot of news which the media overhypes (in both directions.) Because so many consumers are directly investing now the market is more easily influenced by the hype.<\/p>\n

“I can’t figure out what is going on with the market,” one of our board of directors told us in a meeting. “Prices go up and down when it doesn’t make sense.”<\/p>\n

I’m banking on that, and so far it has worked pretty well.<\/p>\n","protected":false},"excerpt":{"rendered":"

Market Timing is way too complicated and no fun. Investing should be entertaining, not just about money. Whether you are buying a house and fixing it up, raising kids, starting a company, or owning shares, if it interests you then … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-money"],"_links":{"self":[{"href":"https:\/\/www.fiveforks.com\/jeb\/wp-json\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fiveforks.com\/jeb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fiveforks.com\/jeb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fiveforks.com\/jeb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fiveforks.com\/jeb\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":0,"href":"https:\/\/www.fiveforks.com\/jeb\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fiveforks.com\/jeb\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fiveforks.com\/jeb\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fiveforks.com\/jeb\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}